Digital technology company PubMatic
announced the launch of OpenWrap OTT, a header bidding solution that
centralizes 100% of direct and programmatic demand while preserving a
seamless TV-like viewer experience. PubMatic has delivered more than 8
years of header bidding technology, and Prebid Server-based OpenWrap OTT
helps both publishers and advertisers realize the full economic
potential of programmatic by optimizing monetization and viewer
experience across the entire ad pod read more
Saturday, October 10, 2020
Pubmatic Has Announced Openwrap OTT
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