Saturday, October 10, 2020

Pubmatic Has Announced Openwrap OTT

Digital technology company PubMatic announced the launch of OpenWrap OTT, a header bidding solution that centralizes 100% of direct and programmatic demand while preserving a seamless TV-like viewer experience. PubMatic has delivered more than 8 years of header bidding technology, and Prebid Server-based OpenWrap OTT helps both publishers and advertisers realize the full economic potential of programmatic by optimizing monetization and viewer experience across the entire ad pod read more

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Is GraphQL Worth It?

In the development world, GraphQL is becoming an increasingly common topic of conversation. But what is GraphQL and should you be using it...